Built for every role on your GTM team

Clay is a platform for GTM engineers, not sales reps. If you have someone who can build and maintain Clay workflows, great. But most teams don't. Operator delivers the same targeting precision and data depth in a workflow any rep can run on day one. No setup. No ongoing maintenance. And Operator generates the actual outreach, which Clay doesn't do natively.

Most AI outbound tools generate copy based on persona templates. They sound generic because they are. Operator works differently: every message is grounded in real, cited research about the specific company you're targeting. The output is built on a three-way intersection: what matters to this persona given their context, what specific business challenge the account is exhibiting, and what your product actually does about it.

Spray-and-pray outbound is dead. Buyers ignore it because they can tell no one did any work. Precision outbound, where you demonstrate you understand the buyer's specific situation, still works. The Great Ignore is a response to volume and irrelevance, not to relevance and research.

Autonomous AI SDRs automate the wrong part of outbound. They remove the human judgment that makes messages credible and take the rep out of the loop entirely. Operator automates the research and first draft, and keeps your rep in control of what actually goes to the buyer. The output is higher quality because a human reviewed and owns it.

Operator is designed to replace hours of manual work per rep per week. If your reps are spending 6–8 hours building lists and writing messages, Operator pays for itself in recovered selling time immediately. Pricing is structured for early-stage teams. And we validate output on your actual ICP before you commit.

ZoomInfo and Apollo are data and sequencing tools. They help you reach people, but they don't help you find the right accounts or write the right messages. They're still largely volume tools. Operator is a full precision workflow: challenge-based account identification, contact verification, and research-grounded multi-channel sequences.

Operator keeps humans in the loop by design. Every sequence is reviewed and sent by the rep. Nothing goes out automatically. The rep reviews the research, edits the copy if needed, and controls the send. This is fundamentally different from autonomous AI SDR tools.

Less than a day to go live. You define your ICP (we help you through it), and Operator generates your first sequence on real target accounts typically within a few hours. No technical setup, no CRM integration required to start.

HubSpot, Outreach, SalesLoft, Apollo, and Salesforce are live today. You can also export from the system via CSV and import to your Sequencing tool of choice.